How to Use Heatmaps to Improve Conversions

Improving your website’s conversion rate often means digging into how users interact with your pages. Heatmaps provide a powerful visual layer over traditional analytics, reveal...

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Use Calls-to-Action Effectively on Your Site

Calls-to-action (CTAs) are the guiding prompts on your website that tell visitors what to do next. They can be buttons, links, banners or text phrases that encourage actions like ...

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10 Must-Have Features for Local Business Websites

Local businesses – from neighborhood restaurants and salons to repair shops and retail stores – rely on their websites to attract nearby customers. In today’s US market, a l...

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