Creating a Marketing Funnel for a Local Business
Local businesses thrive when they can consistently attract and retain customers, and a well-planned marketing funnel is key to making that happen. A marketing funnel maps out the ...
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How to Set SMART Marketing Goals That Work
Setting clear marketing goals is crucial for any business or project. Without defined goals, your marketing efforts can lack direction and purpose. In fact, marketers who set spec...
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How to Do Competitive Research on a Local Level
Conducting competitive research at the local level is essential for any small business aiming to stand out in its community. Nearly 46% of Google searches have local intent, and 4...
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How to Identify Your Ideal Local Customer
For any business, especially a local one, trying to appeal to everyone often means you end up appealing to no one. The most successful businesses have a clear picture of their ide...
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How to Create an Effective Marketing Budget for Your Local Business
Creating a marketing budget is a critical step for any local business owner. Whether you run a retail store, restaurant, salon, or service-based business, a well-planned marketing...
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How to Conduct a Competitive Analysis for Your Local Business
Competitive analysis for a local business—sometimes called local competitive analysis or competitive research on a local level—involves surveying the market in your specific c...
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Measuring Marketing Success – Analytics for Local Businesses
Local businesses thrive on understanding how marketing drives customer actions. Measuring marketing success means tracking the right metrics across both digital and traditional ch...
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How to Write a Small Business Marketing Plan
Creating a marketing plan is essential for any small business owner. A marketing plan is a strategic roadmap that explains how you will communicate and promote your products or se...
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